Brand identity animations for GBT, Sickle Cell Disease campaign
Working with Hill+Knowlton Strategies, I was given the great opportunity to bring a new brand identity to life for Global Blood Therapeutics, sickle cell disease campaign.
We explored a variety of movement patterns that best encapsulated SCD and the work going into improving the lives of people with this debilitating condition.
The idea behind the ‘lock up’ is to show a sickle cell, which is found undeveloped in a half-moon shape, transform into a healthy, circular cell with the end state displaying this progression to health.
–
Shape The Change is a campaign that amplifies the voices and stories of the people with SCD, shining a spotlight on the inequalities and everyday challenges faced by this community to bring about a collective shift in the way both the disease and the community are perceived and treated. In 2022 and beyond, Shape The Change will have multiple touch-points through the year, including a dedicated website, social campaigns and exhibitions.
Take a look at some of the style frames, ident gifs and secondary brand colour animations below.
