Movement Labs is a community based CrossFit gym based in London.
Their focus is functional fitness with a belief to make self-improvements fun and sustainable. They offer a thoughtful, adaptable planning for training, nutrition and recovery; all delivered in a supportive and inclusive community lead by their inspiring and passionate coaches.
The job was simple, turn this really nicely designed logo, designed by director & designer, Ben WynnOwen, into a short animated ident to be placed on the brand’s video content intros & outros. The task was to make sure it was a self contained animation that could be placed within various video formats across multiple social media platforms.
Take a look at some of the final frames and secondary brand colour gifs below.
