Insta story animation series for Lancomes, La Vie Est Belle perfume ad campaign.
Using just flat, pack-shot imagery and a set of logos, I created this fully-layered flower bloom animation to grow from behind the perfume bottles. Each petal was individually cut in Photoshop from a flat image then taken into After Effects to animate a realistic flower blooming effect. The idea here was to exhibit the effects and power of La Vie Est Belle fragrance in short but impactful animation.
Animated promotional series for Maybelline’s virtual make up tool.
This selection of animations demonstrate how to use Maybelline’s ’try before you buy’ make up app in a fun and engaging way- each with a slightly different theme.
Animated social ads for American Express range of credit cards & eligibility.
Using flat pack-shots and lifestyle imagery, it was time to get creative with the minimal assets on hand in a short timeframe. Each animation showcases a different setting and style for the same call to actions, all tied into American Express branding to produce a coherent animation set to advertise their message across social media in an engaging way.
Animated ad campaign assets for all social media platforms and motion billboards across the UK.
I’ve been lucky enough to work with Deliveroo for a number of high profile advertising campaigns. Using artworked food imagery for multiple cuisines and restaurants, the task was to create a bank of fun and engaging quick fire ad animations to elevate the brands presence both on and offline.
Over 50 different cuisine animations were created, in all social media formats in multiple languages.
Animated promotional series for Maybelline’s virtual make up tool.
This selection of animations demonstrate how to use Maybelline’s ’try before you buy’ make up app in a fun and engaging way- each with a slightly different theme.
Animated social ads for American Express range of credit cards & eligibility.
Using flat pack-shots and lifestyle imagery, it was time to get creative with the minimal assets on hand in a short timeframe. Each animation showcases a different setting and style for the same call to actions, all tied into American Express branding to produce a coherent animation set to advertise their message across social media in an engaging way.
Facebook+Instagram feed social ads to celebrate Calms’ App of the Year award.
Using just flat lifestyle imagery, I used cutting and layering techniques to from the different focal points to create a fully seamless 2d/faux3d environment with depth of field.